
Full-Stack Creative Developer | Startup Tech Partner
15+ years bridging design strategy and full-stack development — From concept to launch
Creative technologist specializing in rapid MVP development and comprehensive startup support. From Olympic campaigns reaching millions to intimate WhatsApp bots — delivering excellence across every scale.

Design Philosophy
Human First
"I don't build for screens. I build for people."
Every pixel has purpose. Every interaction tells a story.
Born in Germany and raised between design studios and nature trails, I've spent the past 15+ years learning how to bring structure to vision. I didn't grow up wanting to be a programmer — I wanted to tell stories.
And so I did, with shapes, systems, and eventually code. My background is in communication design, but curiosity led me deeper — into UX psychology, interaction theory, and business design.
What began as typography and visual systems became creative direction. What started as campaign strategy eventually turned into AI tooling. I never stopped evolving. I never wanted to.
To me, both sides belong together. Beautiful systems must run well. Elegant code should feel thoughtful. The front and the back are not separate — they are two angles of the same human experience.
| Period | Institution | Degree | Focus |
|---|---|---|---|
| 2008-2013 | University of Applied Sciences Darmstadt | Diploma in Communication Design | Digital Interaction, Perception Models, Interface Psychology |
| 2024 | Masterschool | Software Engineering Immersive | Python, Flask, SQL, Docker, Git, Full-Stack Development |
From 2013 to 2021, leadership roles across agencies and federations — orchestrating visual narratives that moved millions.
| Period | Role | Company | Key Achievements |
|---|---|---|---|
| 2024-Present | Creative Director & Full-Stack Developer | Studio Sen (Self-employed) | 8+ deployed AI applications, community platforms (500+ users), viral WhatsApp tools, rapid MVP development in 48 hours |
| 2022-2024 | Communications Manager | Deutsche Sport Marketing | AI-assisted workflow automation, scalable design systems across 3 Olympic Games campaigns |
| 2019-2021 | Marketing & Creative Director | German Olympic Committee (DOSB) | 5 national brands, AI-powered automation (40% efficiency gain), international wayfinding systems |
| 2016-2019 | Managing Director & Brand Consultant | AGLTY UG (Self-employed) | Boutique startup agency, 5 Kickstarter campaigns, 12 exits, 3 still-operating companies |
| 2013-2016 | Creative Director | Cristinetti/Kreuzer | 100,000+ sqm public space projects, interactive installations, digital signage systems |

In 2024, I founded Studio Sen – a studio that believes in clarity, integrity, and the power of mindful creation.
We build digital ecosystems that calm, connect, and empower. This isn't about chasing trends. It's about building what matters, quietly and effectively.
Studio Sen is where my intuition lives.
SenDev is where it builds.
Structured, but never rigid. Focused, but still listening. Making complexity feel simple.
From Olympic campaigns to WhatsApp bots - delivering 50+ projects across entertainment, finance, sports, and startups.
48-hour MVPs, complete infrastructure setup, and comprehensive launch support from vision to reality.
AI integration, mobile platforms, community tools, payment systems - complete technical ecosystems.
Whether serving millions or intimate communities - every pixel and interaction crafted with intention.

The Journey
Integration
This isn't about pivoting from designer to developer.
It's about integrating decades of creative rigor with today's technical edge.
I'm not just here to code your vision.
I'm here to understand it.
And if I do my job right, you'll feel seen, your product will feel alive, and your users will feel invited — not overwhelmed.
